Balance, control and skill

With the third and last of this year's grand tours starting this weekend we are looking forward to launching our Vuelta edition t-shirt. The processes involved in it's production are, be it on a much smaller scale, as intricate as putting together of any major race or event. We draw inspiration from a wide spectrum of sources, anything from market stall fruit wrappers through to film culture.

We have a collection of t-shirts that we think work, both for their design and appearance. Every stage of the creative process is considered in minute detail. Colours are precisely matched to replicate an intended look and feel. If you pardon the pun, it's much like riding a bike, it's all to do with balance, control and skill.

Roads, destinations and skies that go on forever

Summer is the time of year that every cyclist dreams about. It's what we focus on through the dark bleakness of the winter months. Nothing can better the warmth of the sun on your face, back, arms and legs as you ride.

Apologies to city dwellers nationwide but summer cannot be fully savoured anywhere other than in the countryside or by the sea. The roads you ride all year round are totally transformed by the appearance of brilliant sunlight and blue skies.

RideLondon calling

This past weekend saw RideLondon fever hit the capital. We went along to Excel in London's Docklands to witness the masses as they signed on! It was great to see such a well organised event and more importantly just how popular cycling has become. We also couldn't resist the opportunity of a seat on Sir Bradley's throne!

With the allure of closed roads, riding last years Olympic Men's Road Race route, taking in both Leith and Box Hill and literally racing against the pros - how could the event not be a success! On the downside we were sorry to hear about Olympic gold medalist Joanna Rowsell crashing out of Saturdays Women's Grand Prix race, especially after meeting her on the Wiggle stand earlier on in the day - see for yourselves, visit the link!

http://blog.wiggle.com/2013/08/07/ride-london-2013-in-pictures-part-one-wiggle-honda-team-in-the-grand-prix/

Spend time, not money on your bike

We were recently in a bike shop chatting to the staff about the latest issue of the magazine. It was extremely busy and drove home to us just how popular cycling is becoming. Great for the both the cycle industry and our country's economy but it seemed that this new generation of cyclists were more concerned about form than function. Sure, we all can appreciate the beauty of well designed items but mustn't forget their primary role.

With Ride London only days away, everyone is involved in their final preparations for the event, but we can't help feeling that a certain percentage of riders will be insufficiently prepared fitness wise believing that having the best kit will get them through. Maybe cycling has always had this element but it seems more visible to us at the moment.